Commercial Photographer in Paris
A successful commercial photographer creates feelings, not images
Picturing-Life photographers are often commissioned by advertisement agencies, brands, and companies, but also individuals, for commercial, advertising, or product photography projects.
Commercial photography, as opposed to fine art photography, is being created for marketing, sales, or promotion purposes. Commercial photos are used to promote and market a brand, a product, or even a service, in catalogues, websites, and printed materials (leaflets, posters, flyers, etc). The main intention is to provide promotional photos that make merchandise appealing to buyers. New product or service launches, new market openings, and even selling old items require high-quality commercial photos.
At the same time, advertising photography is all about making a long-lasting impression. It shows a product or service in its most favourable light, but the main intention is to make the viewer want to have it. Playing with a certain expression of a mood or feeling, the photo is constructed to generate a craving for the lifestyle illustrated in the image, as opposed to just desiring the item itself.
A successful commercial photographer creates feelings, not images.
As an esteemed commercial photographer based in the heart of Paris, Picturing-Life brings a blend of artistic flair and professional precision to every project. We specialise in creating striking visual narratives that capture the essence of brands and businesses. Thus, our photography is not just about images; it’s about telling your unique story.
Whether it’s fashion, architecture, product, or lifestyle imagery, our lenses focus on elevating your brand against the backdrop of Paris’s iconic beauty. Let’s transform your commercial visions into stunning photographic realities that resonate with elegance and sophistication.
Without necessarily understanding it, commercial photography is everywhere
Commercial photographers aim to create a bridge between consumers and brands through their products or services. This is a very important step to connect your audience to your brand.
Commercial photography emphasises capturing the essence your brand or a service in a visually appealing way
As consumers, is crucial to see a photo of what we would like to buy. Without it, we’re unlikely to proceed with a purchase. And this is completely understandable! Therefore, commercial photographers aim to highlight each product’s and service’s competitive advantages. It’s about capturing the emotions each brand envisions for their specific product.